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Building your brand identity is more than just the visual elements used to promote your business; it represents your brand’s core values and personality. Branding has always been an essential factor of business, but with the rise of social media, companies today must go the extra mile to stand out.
The Importance of Brand Identity
A brand identity is crucial because it ensures that your brand is at the forefront of all your marketing materials, increasing awareness about your products or services.
How Marketing with Social Media can Build Your Brand
Marketing and social media have one thing in common: consistency. A solid brand identity allows easily recognizable messaging across your social media channels. Having a solid brand identity can:
- Build brand awareness
- Set you apart from the competition
- Attract the best labor force
- Creates a solid customer base
Social media offers a gathering place for users to connect with small groups of people with similar interests. It creates a space where people can connect over a shared interest or topic. These online spaces in social media also allow members of subcultures a place to engage and grow their interests.
This is where businesses can begin to engage and share their brand with people in the community they’re looking to connect with. Spend time in these spaces and learn what the community likes and dislikes. This can help you shape your product and make updates that can improve sales.
Unique Social Media Platforms
Every social media platform is unique. Before you begin investing all of your time into a new platform, spend some time digging into the data of each platform’s users and their habits. For example, Pinterest’s demographics show that 45% of their users have an income over $100K. This is the type of information you should gather when auditing your social media presence.
The average person spends over 2 hours on social media looking for something new
In other words, your content needs to stand out. People aren’t passively consuming your brand content. Your social media presence is a starting point for consumers because they want to spend some time with your content before purchasing.
How Can You Build your Brand with Social Media?
Sharing content online feeds into the public narrative of your brand. You must choose what to share, like and comment on craftily to ensure you are setting yourself up for success. Getting started can seem overwhelming, so here are the three most important tips when it comes to building your brand with social media.
Find Your Target Audience
You must define, identify, and understand your audience to speak to them on social media. The easiest way to do this is by creating a buyer persona. You want to consider who your current customers are and ask yourself, what are their jobs, ages, and income? You can find the answers to these questions in your analytics. Lastly, it would help if you also considered spending patterns, spending power, and their stage of life. This information will help you understand how your customers interact and spend their money on social media.
Try Different Platforms to Find the Perfect One For Your Brand
Create a few test accounts and spend time interacting in the spaces you think your target audience will be. This research will help you understand which social media platforms are best for your brand and what type of content you want to create. Remember, you’ll want to post content that reinforces your brand identity for the specific audience on each platform.
Create Everyday and be Uniquely Yourself
Regular posting can help your brand build trust and awareness between you and your audience. But more than regular posting will be required! You should also engage with your community and post comments in relevant threads to continue growing your brand’s awareness.
NW Media Collective Can Help with Building Your Brand
Your brand identity will help your consumers feel more connected to your company. It allows you to build relationships with your followers, who could turn into loyal customers. If you want to start creating a brand identity, contact our team of experts today at [email protected].