Before anything else, we need to hear from you. We want to know not just the what (you are trying to accomplish) but the why. It’s important for us to understand the big picture, your goals, competitors, timeline, budget and anything else that will empower us to collaborate to plan your project.
Website Development Process
Once we understand you and your project, we can research options and plan the course. We are happy to execute exactly what you ask for, but most people want us to “own” the project and the course materializes at the intersection of your desires and our creative insights.
Now it’s decision time. Once we are on the same page with the top-level plan, we make decisions about what tools, what themes and what customizations will be required to execute the project.
While design and development happen in tandem, they are each done on their own canvas, and require experts with very different skill sets. In order to design for your specific needs, we need to consider you, the audience and the action you want the visitor to take upon visiting the site.
This is where the magic happens. We will not just custom code the site to do what you want, we consider the long term support of the site. We build sites that will be easy to manage going forward – this means a custom dashboard and video tutorials so it’s easy for whoever you choose to add content that keeps its custom formatting, even after the initial build.
Now that we have the structure in place, it’s time to get busy adding content. We treat your content with care and format it with precision.
With everything done properly to this point, this phase of the process should be painless. But in order for the website to run smoothly on all types of mobile devices it will take time to test and make tweaks to the site. We take the time to get it right, so you can rest assured any device visiting your site will have the best possible user experience.
This is one of the least glamorous and most important steps in our process. It includes things like setting up redirects, setting up emails, moving hosting, pointing domains (not to mention our 39 step go live checklist we use for each site launch).
All this time and effort, doesn’t mean much if no one can find your site. With each build, we consider SEO and put tracking tools in place. However, to really build your online presence, ongoing SEO is an important piece to the puzzle.
After we’ve gone through all this with you, chances are we’ll have a great relationship and you will look to us to support the site moving forward. Whether you want additional training on how to add content to your site or you want us to make changes for you, we’re not going anywhere. While we always build the site so you (or whoever you choose) can maintain it, we’re honored that the majority of our clients keep us around as their resident web expert.
The majority of you will end up with a website built on a content management system, like WordPress. While these platforms are extremely stable and powerful, their popularity makes them a target to hackers.
We offer a maintenance program where we keep this stuff up to date for you each month, take care of incompatibility issues that sometimes arise from updates and back up the website on a daily basis.
You are not required to sign up for a maintenance plan but we strongly recommend it. Letting your site get out of date (not updating plugins) makes it much more vulnerable to hackers.
You can run updates on the site yourself but we discourage that because at some point a compatibility issue will come up (something on the site breaks) and you end up paying a lot more to figure out what happened and fix it (not to mention a website that is either broken or completely down for some period of time).
We stay on top of what updates to run and when; sometimes we need to run a plugin update immediately, if a big vulnerability has been patched and other times it’s better to wait or test the update on a development server before doing it on the live site.
The chance of your website getting hacked is significantly lower if you keep it up to date.
Why Choose Northwest Media Collective?
We have experience
At Northwest Media Collective Inc., we provide agency level support with the focused attention of a small company.
We are small and local with a broad reach. We maintain connections with many folks locally, and around the world, including: web developers, programmers, designers, marketers and copywriters for international ad agencies, branding specialists, content producers, ethnographers and market researchers.
We use a multifaceted approach to overall management; and we customize this approach based on scope, budget and duration of the project. We consider these important variables and choose the best people for the project based on their qualifications and availability.
We are flexible and smart, plus we genuinely care about people and delivering a strong message that is on point and authentic.
We are nerdy about web & video technology (can’t get enough, do it for fun in our free time and stay ahead of the curve) but personable about everything else (the human connections are what drive us).
We know and appreciate high-touch, personalized service because this is how we operate.