Most people have a basic, almost intrinsic knowledge of what branding is. It’s your image, your values, it’s the face you present to the world. These terms, however, only begin to scratch the surface of what branding is and what it can do for you.
To begin with, it can be helpful to determine what branding is not. Branding is not a logo. It is not a color palate or a font or a matching letterhead. These things fall under the category of brand identity; an important concept and component of any business but also a separate topic onto itself.
At Northwest Media Collective, we approach branding holistically. We cultivate the passion and drive that you put into your business and use it to create an expression that is entirely unique. From there, we apply this personalized aesthetic across the media landscape, ensuring that every facet of your business is cohesive and in sync.
If you want to conceptualize the difference between good branding and bad, just think of companies you know and use frequently: Apple, Starbucks, Amazon, and others. It’s easy to think of these brands, to recall images, colors, and even emotions. Now think of their less successful competitors. Not as vivid? This is the impression that branding leaves and the strength of this service is very apparent.
What’s Your Brand Saying?
Branding is what people think about your company. It’s what they say when you’re not around. It shapes their interactions with you and how they use your services. If you’re not sure what your brand is saying, reach out to us, we’d love to talk.