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TikTok is one of the fastest-growing social platforms to date. In 2021, TikTok reached 1 billion active users on the platform. Following these 10 easy tips, grow your following today by creating a powerful TikTok marketing strategy.
What is a TikTok marketing strategy
A TikTok marketing strategy is the practice of using TikTok to promote a brand, product, or service. It consists of different approaches to content creation, such as influencer marketing, TikTok advertising, and organic content.
How can TikTok Marketing help businesses?
TikTok marketing can help your brand reach new audiences, especially younger generations since they have grown highly cynical of traditional advertising.
TikTok marketing can help your business:
- Increase brand awareness
- Sell products and services
- Get feedback from customers and audiences
- Build engaged communities
TikTok influencer marketing
TikTok gave rise to a brand new generation of influencer marketing. Think Charli D’Amelio level famous. But only a few companies often need high-profile influencers like Charli for successful marketing. You can partner with micro-influencers with 10,000 to 50,000 followers. These micro-influencers, typically have a highly engaged niche audience consisting of dedicated followers with a specific set of interests. Micro-influencers can increase your brand awareness and audience trust.
TikTok advertising can help your business increase brand awareness and drive sales. Before you dive right in, there are 3 types of ads to know about on TikTok:
- In-feed native ads – these are considered “traditional” ads on TikTok where website links and “Order Now” buttons can be added to.
- Hashtag challenge ads – with these, a user is served a banner ad that takes the user to a page of instructions and rules of the featured challenge.
- Brand Takeover ads – these use a mix of images, GIFs, and video clips that link to a landing page or hashtag challenge.
To begin advertising on TikTok, you must first create an ads manager account. Visit ads.TikTok.com, then click Create Now and insert your new account information.
How to set up your own TikTok business account
A TikTok Business Account is a public profile allowing brands or businesses to use TikTok’s marketing tools to create videos and an ads manager account. Additionally, its features include Analytics, Workspace, and Activity & support.
- Analytics – is where you can find data about your account and download your analytics.
- Workspace – is where you can access any videos you have Promoted. Promote is an advertising tool that you can use within the app to show your videos to more people and potentially gain more followers.
- Activity and support – contain ideas and information on how to grow your business account.
10 tips to create a successful TikTok marketing strategy
TikTok is one of the fastest-growing social media platforms to date. As of September 2021, TikTok reached 1 billion active users, and the numbers are growing daily. If you don’t have a TikTok marketing strategy for your business, I highly recommend incorporating it now. If you are still not convinced you need to be on this platform, here are a couple more statistics that might sway you.
- 9 out of 10 Tikok users open the app several times a day, meaning that 90% of users open the app daily.
- TikTok has a higher engagement rate of 7.11% than Instagram Reels.
- An average TikTok user spends 53 minutes per day on the platform, while 90% of users access it daily.
Posting often requires the use of a content calendar. Planning your content by seasons and even holidays will help you create content that resonates with your target audience.
Make interesting videos
If you see a new trend that you want to participate in, go for it! Add your spin to it to have it match your business. To catch your viewer’s attention, make your videos visually appealing.
Keep an eye out for new trends
Staying on top of new trends is easier than you think! It’s also a great way to keep your content fresh and current. Remember that trends can move quickly, so spend time on TikTok daily to avoid missing out!
Find ways to include TikTok influencers
TikTok influencers are most notably known for the content they share. Start working with influencers to incorporate them into your marketing strategy. They hold a great deal of influencing power.
Comment regularly and often
TikTok rewards those who engage with other users regularly, and TikTok ranks comments by the number of likes they receive. We highly recommend starting conversations with your followers and even leaving comments on other videos you may come across.
Receiving hundreds of comments a day can also be overwhelming. Learn how to filter and manage your TikTok comments so you don’t miss a thing!
Use TikTok effects
Help your videos stand out with TikTok effects! TikTok has everything you need for your video. Search under the Effects tab, where you will find, Trending, New, Interactive, Editing, Beauty, and so many more.
Write clear descriptions
You want to write clear descriptions for SEO purposes. You want TikTok to index your video correctly so it will be shown to the correct audience. The best practice is to write short, snappy descriptions.
Use TikTok ads
TikTok advertising campaigns offer more reach for less, and they are currently cheaper than Facebook, Instagram, and Youtube. If you have seen good results from Facebook ads, then TikTok ads are worth incorporating into your marketing strategy. Its algorithm is extremely powerful, so when you create videos, your goal should be to make the most engaging, relatable content possible.
Use trending hashtags
To find trending hashtags, visit the Creative Center in your business account. You can find trending hashtags, songs, creators, and videos here. Using trending hashtags helps amplify the reach of your content and grow your followers.
And set hashtag challenges
Sponsored hashtags challenges are an excellent way to increase engagement and brand awareness. By creating a challenge for users to attempt, you encourage more people to make videos using your hashtag. These ad types are highly popular and worth trying.
Need help with your social media campaigns? Let us know!
Take your TikTok strategy to the next level! Work with experts with experience in organic and paid strategies on TikTok. Contact us today at [email protected] to get started.