All the pieces come together convey FutureDial's Scale and Expertise
The goal is to get visitors finding the right software solutions for their needs and scheduling a free consultation. With large boxes targeting their two customer types (wireless retailers vs. warehouses) and directing unsure visitors to their solution finder, there are many ways to find the information desired.
One of the stated challenges was communicating what they do and which solution is right for which purpose. Our copywriter distilled the solutions into bit-sized chunks and used language that was easy to understand combined with data and visuals that communicated the value of each solution.
In a further attempt to help website visitors find the appropriate solution (and due to the fact that the vast majority of their traffic is from computers, we opted for a megamenu approach that allowed visitors to access solutions via name, solution finder or industry type. We also keep the website fresh and communicated the high level of expertise by having recent news previews included in the megamenu.
One fun challenge on this project was communicating complex software solutions in a visually engaging way. We used bite sized chunks of info and custom iconography throughout in order to offer one more visual way to communicate the differences in the software solutions.
With white papers and product spec sheets, we set up gated content allowing FutureDial to see who is interested in their products. Leads feed directly into their CRM and non-business and competitor emails are blocked from being able to access the white papers.
This was our first solution finder. We’ve built several since then. It’s a glorified form with advanced styling and it’s a quick and easy way for website visitors to select their needs and be immediately presented with the software solutions that will meet those needs.
Advanced Blog Setup
We wanted to keep the blog feeling active an still address the need for different types of posts. Events required dates and signup form, press releases needed to link off site and articles served as the traditional blog posts. We customized templates for each category so the right options for each type display depending on which category is selected. This makes it easy for FutureDial to add content and easy for users to see the important details of any given post.
Google auto translate would not cut it for this client. FutureDial provided full Japanese translation and we used the WP-Multilang plugin to set up multilingual support for all the pages of the site.
Robust Contact Page
FutureDial is a large international company with locations and contact info for numerous countries. The scale of their company as well as the various contacts were communicated in a clean and engaging layout on their contact page.