Full-scale website refresh with multiple revenue streams and sales channels
Alder Creek Kayak & Canoe is the premiere kayak, canoe & stand up paddle store and school in Oregon.
Alder Creek is an icon of the Pacific Northwest. They have multiple locations that rent boats out over the summer, offer year round classes, have a brick and mortar store and a large e-commerce shop. Syncing inventory across multiple sales channels was not new to us but does present a number of challenges. While we always expect to see improvements in analytics with the launch of a new site, we were blown away when the bounce rate (number of visitors coming to the site and leaving right away) dropped from over 50% to under 5% literally overnight when the site launched. This is one of our e-commerce websites featured on woocommerce.com.
Travis and his team are true professionals. They were with us every step of the way as we completely overhauled out website right before our biggest season kick off event of the year. Not only did they manage to get the job done on time our bounce rate plummeted immediately after launch. People are visiting the site more often and staying longer! Best part is… just 3 months after launch Alder Creek Kayak & Canoe had their strongest July ON RECORD! If you want a team that is present, detailed, and gets the job done right and on time… you want NWMC.