FutureDial improves efficiency and profitability for wireless and IT asset management supply chain partners through scalable software and process automation custom tailored to each client.
FutureDial needed a site that would encourage self-segmentation of their two customer types and guide those prospects to the proper software and hardware solutions to meet their needs.
FutureDial
Jan, 2019
The original future dial was big and filled with a ton of information. As a company grows, there website content grows. This was a good example of content bloat. We needed a way to re-organize the website content making it easier for visitors to find the solution that fits them best.
The website already had content and testimonials. We just needed to highlight these elements in a new design.
The goal is to get visitors finding the right software solutions for their needs and scheduling a free consultation. With large boxes targeting their two customer types (wireless retailers vs. warehouses) and directing unsure visitors to their solution finder, there are many ways to find the information desired.
One of the stated challenges was communicating what they do and which solution is right for which purpose. Our copywriter distilled the solutions into bit-sized chunks and used language that was easy to understand combined with data and visuals that communicated the value of each solution.
In a further attempt to help website visitors find the appropriate solution (and due to the fact that the vast majority of their traffic is from computers, we opted for a megamenu approach that allowed visitors to access solutions via name, solution finder or industry type. We also keep the website fresh and communicated the high level of expertise by having recent news previews included in the megamenu.
One fun challenge on this project was communicating complex software solutions in a visually engaging way. We used bite sized chunks of info and custom iconography throughout in order to offer one more visual way to communicate the differences in the software solutions.
With white papers and product spec sheets, we set up gated content allowing FutureDial to see who is interested in their products. Leads feed directly into their CRM and non-business and competitor emails are blocked from being able to access the white papers.
This was our first solution finder. We’ve built several since then. It’s a glorified form with advanced styling and it’s a quick and easy way for website visitors to select their needs and be immediately presented with the software solutions that will meet those needs.
We wanted to keep the blog feeling active an still address the need for different types of posts. Events required dates and signup form, press releases needed to link off site and articles served as the traditional blog posts. We customized templates for each category so the right options for each type display depending on which category is selected. This makes it easy for FutureDial to add content and easy for users to see the important details of any given post.
Google auto translate would not cut it for this client. FutureDial provided full Japanese translation and we used the WP-Multilang plugin to set up multilingual support for all the pages of the site.
FutureDial is a large international company with locations and contact info for numerous countries. The scale of their company as well as the various contacts were communicated in a clean and engaging layout on their contact page.
This site took over 500 hours from start to finish, it was a beast of a project and we are as pleased as the clients with how it turned out. The site launched in February 2018 and you can see from the graph below that page views nearly doubled with the launch of the new site.
