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As we head into a deep economic freeze due to the outbreak of the Coronavirus/Covid-19, businesses across the globe are scrambling to survive. Smart business owners are canceling all extraneous expenses to push through these tough times. It can be tempting to cut your marketing budget. But here are five reasons why you should invest in search engine optimization (SEO) marketing now more than ever.
1. Search is booming
Shuttering businesses, stay-at-home orders, and quarantines mean people are staying at home. But they still need to buy stuff. They’re just shopping online instead of in stores. Many of these shopping sprees begin on Google, Bing, or other search engines. Appearing high in search results has never been more important, or more lucrative. Plus, if more people are forced to shop online, they may also be willing to check out page two or three of search results. That opens up more real estate for businesses to target with your SEO marketing campaign.
2. SEO marketing delivers sales
During a recession, cash is the lifeblood of your business. Without it, you can’t pay your employees or bills. Those that have cash, or cash flow, can weather economic downturns far better than those that don’t.
Earning relevant traffic to your website through SEO is one of the best ways to get cash in the door–fast. When you appear in the top search results, both paid and organic, you are reaching potential customers when they are in a state of need. By putting your brand in front of searchers, your offer will be top-of-mind when they make a buying decision.
Ranking highly in search results can give you nationwide, or even global, exposure. A wider net allows you to counteract any drop in sales from an economic recession.
3. SEO services are affordable
Despite what many search engine optimization companies want to tell you, SEO doesn’t have to break the bank. It is a unique form of marketing that doesn’t require a lot of up-front investment or an advertising budget.
Depending on your experience, you can outsource as much or as little as you want.
If you are familiar with search engine optimization techniques, you can start modifying your website and blogging immediately–no agency required! But if you’re uncertain about where to start, you may need a little guidance. At Northwest Media Collective, we offer SEO consultation services for independent bloggers and full-service monthly packages for people who need results fast.
4. SEO is future-proof
Unlike sales from pay-per-click ads, which dry up as soon as you stop spending, the fruits of your SEO labor will last for years.
To rank highly in search results, you only need to make sure your website is optimized for search bots, contains high-volume keywords, and offers your potential visitors compelling content. A single, well-crafted blog post can draw thousands of high-quality visitors to your website month-after-month without further investment. That’s some serious lifetime ROI!
5. The time is ripe
As the economy seizes up during the coronavirus, now is the best time move your dollars away from expensive marketing activities like trade shows and towards cheaper forms of marketing like SEO. Done right, SEO marketing in a downturn will contribute to profits, not drain them.
When you invest in SEO marketing, you’re telling customers that you are alive and well and open for business in a cost-effective manner. This form of marketing also lets you use an existing business asset, your website, to reach millions of new customers.
Don’t believe us? Check out this case study
Post-2008 financial crash, River Pools, a fiberglass pool installation company was in trouble. No one had extra money to spend on luxury items like swimming pools.
The owners of River Pools had to get creative. They knew that people don’t judge a business by its storefront. People care about the information they see on your website and how it makes them feel. River Pools saw that you can actually bring traffic to your site for free–just by answering questions that people were searching for!
With a plethora of keyword-driven blogs on pools, they showed up in search results for hundreds of terms, earning valuable traffic from across the country that converted.
Just by investing in search engine optimization, River Pools developed a nationwide brand during a recession. See their full story here.
Start your SEO marketing services today
Are you ready to thrive in this during this Coronavirus crisis? We offer a comprehensive blend of SEO services available in customizable quarterly and yearly packages that include:
- Competitive keyword research & analysis
- Keyword-driven blogging calendars
- Blog writing
- Creative asset development (video, whitepapers, photography, graphic design)
- Competitive backlink research & analysis
- Backlink growth programs
- SEO measurement & management
- Technical SEO services
- Organic traffic sales funnel development & enhancement
- SEO audits, analysis & reporting
- Local SEO