For some time now, blogging has been said to be the best way to drive traffic to your website. While blogging is still important and incredibly helpful with SEO, video is diving into the picture.
Think about it: do you feel like you truly know someone when you only read their words, never see their face, body language, nervous ticks, etc.? The answer is no. There is naturally a disconnect between you and the writer.
When you watch a video of the writer talking about what they would have written, it is a whole new experience. You are able to put a face to the name and opinions, you pick up on their body language, notice their nervous ticks, you have a better understanding of who the individual is in general. The personal connection becomes enhanced by use of video on a website.
So why does any of this matter for your website?
Well, what is important to you? What is the goal of your website? To provide your clients with needed information, to provide a personal experience with your clients, to build a relationship with your clients.
All of the above can be accomplished by putting a good video on your website. Something as simple as a video of the owner or a few employees talking about your company, how you were started, etc.
Contact us today to get a quote on filming a video for you to use on your website. If your clients are your focus, you can’t let this opportunity pass you by.