Is Blogging Still Relevant? 15 Statistics You Need To Know

Imagine, if you will, that you’re searching for a product online. You don’t want to get stuck with a lemon, so like 80% of all online shoppers, you do some research. You type “best headphones 2020” into the search bar and are greeted with a page full of top 10 lists and expert guides. What do these top results all have in common? They’re all blogs. More importantly, they’re all actively guiding consumers toward products; potentially yours.


1. Do People Even Read Blogs?

Source: WordPress

Yes. You’re reading one right now. Blogging is definitely still a thing. According to WordPress, over 400 million people read close to 24 billion pages of blog content every year. Talk about exposure. 

Highlight that millions of people read 24 billion pages of blog content per year. Blogging is still a thing.


2. Does Blogging really help you acquire new customers?

Source: Search Engine People

Absolutely. 60% of online marketers believe that they have gained new customers from blogging alone. 

Infographic stating that 60% of marketers gain customers from blogging.


3. But Do Major Companies Have Blogs?

Source: UMass 2016

More and more every year. The number of Fortune 500 companies that create blog content has been steadily increasing for years, from just 23% in 2010, up to 36% in 2016.

Bar graph illustrating an increase in fortune 500 companies that use blogs from 2010 to 2016

4. Do Readers Really Find Blog Content Trustworthy?

Source: Pamorama

On average, people find blog content to be about as trustworthy as YouTube content. This likely means that readers place trust in information that comes from trustworthy sources, regardless of the type of information being shared.Venn diagram showing that a trusted blog is a combination of good design and quality content.

5. How Can I Make Sure My Blog Seems Credible?

Source: Social Marketing Writing

When creating blog content, studies have shown that the most important factors for credibility are content and design. If your material is relevant, well-written, and appealing to look at, people will want to listen to what you have to say.

Pie chart illustrating various factors that add credibility to a blog, again stressing the importance of quality content and design.

6. Do Blogs Influence Shoppers to Buy?

Source: Huffington Post 2016

According to the Huffington Post, yes. 6 out of 10 online shoppers have made a purchase based upon a recommendation from a blog.

Colorful infographic highlighting that 6 out of 10 online shoppers have made purchases based on info from blogs.

7. How Often Should I Post a Blog?

Source: HubSpot

HubSpot reports that websites posting over 16 blogs a month see the maximum increase in traffic; over 3 times that of sites posting just 1 blog per month.

Graphic reiterating the importance of high volume blogging to drive traffic.

8. How Long Does it Take to Write a Blog?

Source: Statista 2016

A recent survey found that the average blog takes between 1 and 3 hours to write. This one clocked in at just over 2 hours. 

Infographic showing the average time spent creating a blog.

9. Should Blog Posts Be Long Or Short?

Source: Impact 2016

This one’s an easy answer. Long posts, between 3,000 and 10,000 words, get more that 50% more shares on social media.

Image highlighting the importance of longer blogs, with 3,000-10,000 word blogs getting 50% more shares.

10. How Long Does It Take For a Blog to Reach the Top of Google’s Results?

Source: Serpiq

It can take a while, depending on the age of your site. 55% of domains ranking in the top 3 spots are over 10 years old. When it comes to SEO, it pays to be old.

Callout reminding readers that the age of domain impacts a sites search ranking.

11. How Long Should My Blog Titles Be?

Source: Express Writers 2017

Studies have shown that the ideal length for a blog title is between 6 and 13 words.

Simple graphic stating that blog titles should be between 6 and 13 words.

12. Can My Blog Posts Generate More Traffic Over Time?

Source: Wordstream 2017

About 10% of blog posts become what we call a compounding post, that is, a post that continues to drive more and more traffic as it ages. You can increase these odds by writing consistent, quality content. 

10% of blogs increase traffic over time.

13. Do Blog Posts Lead to More Brand Awareness?

Source: Social Media Today 2017

Definitely. Sites that regularly post blogs get 97% more links than those that don’t. The more inbound links, the higher your search position and that, in turn, drives more traffic to your website.

97% of sites that post regularly get more clicks than those that don't.

14. Can Blogging Get Me More High-Quality Leads?

Source: SEO Advantage

It certainly does. Companies that blog generate 126% higher lead growth than those that don’t. 

Infographic showing that companies that blog get more lead growth.

15. How Can a Blog Help My Business? Are Blogs Worth It?

Source: GetCodeLess 2017

Are you kidding me? Yes! Marketers that pursue blogging are 13 times more likely to see a positive return on their investments. The next time you wonder to yourself “is blogging still relevant?” or “is blogging worth it?” remember this statistic above all else. 

Graphic reiterating that blogs can create positive ROI.

So there you have it. 15 statistically driven reasons that you absolutely, positively should be putting out blog posts on your website. If you’re not sure where to begin or just want some more information, drop us a line, we’d be glad to help.

Share This

Copy Link to Clipboard