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What kind of impact does social media have on SEO? It’s been proven that social media can help improve SEO but probably not in the manner that you’d expect.
Specific Ways Social Media Can Help SEO
While there only seems to be a correlation between social media and how websites rank in search engine results pages, social media can help SEO in several other key ways.
Here are some of the ways that social media can help with SEO:
While it may surprise you, YouTube is actually the second most-searched search engine on the Internet. While many consumers use Google or Bing for searches when they’re ready to purchase something, plenty of people visit YouTube to learn things, such as how a given product works.
While YouTube may not generate many direct sales for your business, it’s still a valuable platform that can influence how your SEO performs. You can upload videos to YouTube to promote your products or services or your brand and existing content. Doing this can generate valuable links, which can lead to your videos appearing in organic searches.
Ranking for More Keywords
Social media can help your SEO in another way when it comes to branded searches. When consumers search for your business by using your brand name along with a keyword, it can help your website to rank better for similar keywords.
For example, if someone searches for your dog food manufacturing company using the company’s brand name and dog food, Google will think your page ranks well for [Your Brand Name] dog food. As a result, the search engine will also consider your website a solid result for dog food. If enough similar searches are conducted, it may improve your position in SERPs.
Increase the Size of Your Audience
In today’s connected society, you must be proactive when it comes to making your products or services, brand and website stand out. This means going to the places on the Internet that the members of your target market frequent. And that generally means using some popular social media platforms.
With nearly two billion people using Facebook alone and it being easy to share things on social media sites, social media is a powerful tool you can use to establish your online presence and build an audience for your brand. In addition to building an audience, using social media can help your SEO by increasing your click through rates over time as people learn about your brand and your goods or services. When more people click on your content, it will improve where you land in SERPs.
Greater Number of Links
With social media making it easy for users to share content, social media has the potential to get your content in front a larger number of people around the world. This creates the opportunity for a greater number of links to your content. If you get more links to your website, it can help your site to rank higher in search engine results pages.
If you want to put social media to work so it helps your SEO, contact NW Media Collective, Inc. We have the proven expertise to make your social media pages benefit your SEO. Get in touch with NW Media Collective, Inc. today!