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Wouldn’t it be great if you were told “every two years” when you asked some web designers how often you should redesign your website? While that would be convenient, the truth is there isn’t a set timeline when it comes to reworking your site.
Although a universal timeline for redesigning your website isn’t available, there are some common signs that indicate your site needs some immediate attention and, quite possibly, a full redesign. Here are some of them:
- Your website isn’t delivering enough leads or as many as it used to
- Your site is attracting a laudable amount of traffic, but it’s capturing a dismal number of conversions
- Your website isn’t easy to navigate and delivers an unsatisfying user experience
- The design of your site looks dated
- Your site’s design isn’t mobile-friendly let alone mobile-first
Is Your Current Website an Accurate Reflection of Your Brand?
If your website is exhibiting some of the signs mentioned above and you think it’s time to revamp your site but you’re not 100 percent sure, there are some questions you should ask yourself. The first question you should ask is whether your current site accurately reflects your brand.
Conducting a SWOT analysis can help you answer that question. Get your team together and analyze your company’s strengths, weaknesses, opportunities and threats as a group. The information the meeting yields can be the basis for a decision to not redesign your site or the choice to move ahead with a new design.
Has My Target Audience Changed?
There are many reasons why your target audience may have changed since you launched your current website. Your audience’s members may have gotten older, moved, had kids or become empty nesters. Your company may have introduced new products or services, or it may have experienced a rebrand. No matter what inspired a shift in your target market, if one has occurred it’s likely you’ll need to revamp your website.
Is My Website Accessible to Everyone?
You don’t have to be a web design or SEO expert to know that Google changes its search algorithm on an ongoing basis. In fact, Moz estimates the search giant changes its algorithm between 500 and 600 times every year to reward sites with better positions in search engine results pages based on various factors.
What’s one thing that Google might reward or ding you for in the SERPs it produces these days? Accessibility. More specifically, accessibility for users who have disabilities.
If a disability such as a visual impairment prevents users from being able to access content on your website, it may negatively influence where your site lands in SERPs. By contrast, websites that make it a breeze for people with disabilities to access their content stand to benefit from improved positions in the SERPs Google produces.
Have You Partnered with NW Media Collective Inc.?
If the answers you provided to the questions discussed earlier indicate it’s time to redo your website, you need to ask yourself one more thing. And that is, “Have you partnered with NW Media Collective Inc. yet?”
Our full-scale digital marketing agency offers a generous suite of services to small and midsize businesses competing in an array of industries. We provide web design services and website development services to create highly effective websites for our valued clients, for example, and we’ll be happy to put our skills to work for you. Contact us to learn more today.