Another big mobile update from Google is coming

Google announced another change for websites and mobile devices.

we’re announcing a new open source initiative called Accelerated Mobile Pages, which aims to dramatically improve the performance of the mobile web. We want webpages with rich content like video, animations and graphics to work alongside smart ads, and to load instantaneously. We also want the same code to work across multiple platforms and devices so that content can appear everywhere in an instant—no matter what type of phone, tablet or mobile device you’re using.

Google announced  that it will begin sending traffic to AMP  (accelerated mobile pages) pages in Google search beginning early this year. No date was announced, but many web professionals think as early as February.  Open source AMP utilizes a new open framework called AMP HTML, which is built on existing web technologies, and is aimed at letting websites build light-weight pages.

How will this affect ranking? Google has already made mobile-friendliness a ranking signal, and the whole point of AMP is to make for a better mobile experience. If accelerated mobile pages load faster, its a safe bet these are going to help your ranking.

According to Google, there are over 4,500 developers expressing interest in AMP with over 250 contributions of new code, samples, and documentation having been made. Discussions are also underway related to analytics and template features.

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