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7 Website Design Trends to Watch in 2018

You don’t have to be a professional website designer to know that website design changes quickly. You just have to be someone who uses the Internet regularly to see that website design is constantly changing and evolving.

Even if your website is only 3-5 years old, it’s probably already time for you to revisit the way it looks and operates. If you don’t incorporate some of the latest trends in your new design, it could end up costing you sales because people will simply navigate to another website that’s more modern to find (and buy) what they’re looking for. 

While you may be eager to jump on the bandwagon and start redesigning your website, it’s important for you to use some discretion when you’re choosing which trends you’re going to incorporate into your website design. If you don’t, you may have to redo your website again when certain trends fall out of favor.

Keep reading to learn some of the leading website design trends you should strongly consider working into your design.


Last year, asymmetry worked its way into web design and it doesn’t appear to be going away anytime soon. Asymmetrical websites, meaning those that don’t have everything lined up in neat rows and columns, and those designed with a “broken” grid stand out from their competitors because their design is different. This new look causes many consumers to consider asymmetrical and broken grid layouts better.

Scalable Vector Graphics

With people viewing websites on devices like smart TVs and mobile phones that vary greatly in terms of screen size, scalable vector graphics are quickly becoming the primary image type for website design. Scalable vector graphics provide an ideal rendering of images no matter how big a given screen is and regardless of its resolution.


Gradients aren’t new to website design, but they’ve been passed over in favor of flat design in recent years. Now, they’re back. Typically big and full of color, gradients are great for making an otherwise boring image look interesting. Gradients are also fantastic for backgrounds, especially when you’re working on a page that doesn’t include any images.

Large, Custom Typography

Typography has always been an important part of web design given its power to create personality, tap into emotions, relay information and set a website’s overall tone. With many devices having sharper resolutions, custom fonts will continue to rise in popularity. Using large, custom typography can enable you to create eye-catching dynamic parallels, improve the user experience your website provides and motivate your visitors to keep reading your content.

Custom Illustrations

Using custom illustrations on your website is an effective way to distinguish your business from its competition. This kind of image can make your business seem more playful, fun and friendly. If your brand has a reputation for being serious or even standoff-ish, incorporating custom illustrations into your website design is a great way to make your brand seem more approachable.


Unless you’re completely out of touch with web design, you know that mobile devices overtook browsing on desktops in 2017. It’s clear that mobile is not a trend. It’s here to stay until some other technology replaces it at some point of the future. With this in mind, it is essential for your website to be truly mobile-friendly. If necessary, you’ll need to have two websites, one for mobile and one for desktop, with your mobile website requiring a more sophisticated design.

Voice Search

With a growing amount of what people do on the Internet being voice activated, it’s crucial for you to prepare your website to accommodate voices searches. Your website design should include keyword phrases used in voice searches, which will often differ from the phrases people type into their browsers.

If you want to work with a digital marketing agency that is familiar with all the current web design trends, contact NW Media Collective, Inc. We’ll select the trends that will work best for your website and incorporate them into your website design. Contact NW Media Collective, Inc. to learn more about our website design services today.

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