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You’ve finally done it. You, your website developer and your marketing team have finally finished working on your website. Your new site is optimized for mobile, user experience and SEO. You have strong, well-placed calls to actions placed strategically throughout your webpages. Your content is meaningful, relevant and beautifully composed. The style of your website is perfectly aligned with your brand right down to the colors you used on your pages.
You may think now is the time for a well-deserved break, but it’s not. Now that your new website is up and running, it’s time to get back to work, albeit a different kind of work.
Tell Everyone about Your New Website
Once your website is done, you need to generate some buzz by telling everyone about it. While it’s likely that your internal staff knew you were creating a website, it can’t hurt to remind them about your new website. You want your staff to be able to direct people to the right website, after all, so don’t just assume your employees know about your new site. Be sure of it by telling them about it.
Website launches are big news to people outside of your organization, too. Whether you launched a brand-new website or a redesigned one, create a press release that you can send to industry news outlets that explains the importance of your recently unveiled website.
By doing this, it increases the chances that others will spread the news about your website by writing follow-up articles in newspapers and creating blog posts. Be sure you remember to include your contact information in your press release in case someone wants to interview you or needs additional information for their article or post.
Don’t forget to send an email to your clients, partners, prospects and suppliers as well. Keep your email short and to the point, being sure you mention your website’s new features.
If you have social media pages set up for your business, use them to let an even wider pool of people know about the launch of your website. You can take this one step further and use your social media pages to drive traffic to your website.
Submit Your Sitemap to Search Engines
The moment your site goes live, it’s time for you to submit your sitemap to search engines, especially Google and Bing. This step is vital for search engines to crawl and index your website. Without a sitemap, search engines may not realize your site exists which will prevent them from crawling and indexing it. This, in turn, will stop your website from appearing in search engine results pages.
Analyze Your Visitors
If you want to improve your traffic flow, it’s critical for you to analyze your current visitors. You need to know who your visitors are, where they’re coming from and what they’re doing when they’re on your site. To create a strong digital marketing campaign, you must study and understand your website’s traffic patterns.
If you notice a few keywords that are especially effective at attracting visitors to your site, be sure you work them into more of your content naturally. This may help you earn referral links and it can also help your rank in organic search results since your content will include terms your target audience is already using.
Contact NW Media Collective Inc.
While you now know some of the things you should do immediately after you launch a website, it won’t matter if you do them or not if your site isn’t designed properly to begin with. To ensure your web design sets you up for success when you launch your website and in the months and years that follow, contact NW Media Collective Inc.
We’re the go-to web designer in Vancouver because we offer a full suite of design services and we’re committed to our clients’ success. Contact NW Media Collective Inc. to learn more about our website design services today.