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In 2024, several design trends emerged, such as skeuomorphism, and will continue to be central themes reshaping how websites engage and captivate users in 2025. If you want to create a website that will make an impact or redesign an old one that’s losing traffic, these trends may help.
5 Website Trends of 2024
Every year, we see new and old trends rise or fall. In 2024, four popular trends made a lasting impression on users, which we will most likely see as popular themes in 2025.
1. Skeuomorphism
This design trend, which mimics real-world objects in digital interfaces, is making a comeback. Skeuomorphism helps users feel more comfortable with online interfaces by incorporating familiar elements, making websites feel intuitive and easy to use. While these visual metaphors are having a comeback, it’s essential to find a balance between modernity and familiarity. One of the downsides of incorporating too much of this design trend is that it can make a website look outdated and too complex. Many users will shy away from interacting with overly cluttered interfaces with too many elements.
2. AI-Driven Personalization
Designers and website design companies like Wix and Squarespace are using AI tools to create dynamic, personalized web experiences. These tools generate custom graphics and content tailored to user preferences, leading to unique interactions for each visitor. This personalization enhances engagement and makes browsing more intuitive and efficient.
3. Kinetic Typography
Launched in 1959 By Saul Bass, this trend of animated text that responds to user interactions is growing in popularity today. It transforms static text into dynamic visual elements that capture attention, particularly on landing pages and narrative-driven websites. Kinetic typography not only captures your users’ attention but also helps set the tone for your site and entertains viewers.
4. Parallax and Multiplanar Scrolling
Parallax scrolling, where background and foreground content move at different speeds, is being reimagined with more live video and interactive elements. This approach enhances the depth and storytelling potential of websites.
5. Microinteractions
This trend began in the 1980s and is still popular today. These subtle animations that respond to user actions, such as hovering over buttons or clicking icons, enrich the user experience by adding playful, engaging feedback to simple interactions.
Designing your website for the future
Trends come into fashion and fall out of fashion depending on which generations influence the internet. But, for any website to withstand the test of time, it’s vital to understand what users like today and make your website up-to-date and able to capture their attention. These five trends emphasize user-centered design, personalization, and immersive experiences, ensuring that web design in 2024 is more interactive, accessible, and engaging than ever before.
Work with our web design professionals
Whether you’re looking to build a new website from scratch or boost your current one’s popularity through a redesign, work with a team that understands current trends. At Northwest Media Collective, our team of expert web designers can help build you a website for your business that will be eye-catching and user-friendly. Whether you want to use retro design techniques like skeuomorphism or add the latest tools in the industry, like AI personalization, we’re here to help!
