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“Does blogging help SEO?” Yes, it does! Writing an SEO blog allows you to share useful information with your target audience. It can help draw new customers and engage current ones. Blogging can also help you build trust and boost sales and leads.
Creating search-engine-optimized blog posts doesn’t have to be difficult. Follow these tips to start creating SEO-friendly blog posts.
Why are SEO blog posts vital for your business?
Blogging is vital to your business because it can help boost your SEO by positioning your website as a relevant answer in search engines. This gives you more opportunities to rank organically. When you optimize your blogs for SEO, you’re making your website, products, and services more visible to people who use search engines (like Google).
How to optimize blog posts for SEO?
Optimizing your blog for SEO first requires you to consider the search intent associated with your blog post. Think about what questions a user will ask about your topic and how you can provide the answer. An easy way to start your research, is by looking at the search results for the search term you want to rank for.
Use these methods to write SEO-driven blog posts that will gain more views to your website.
Keyword research
Keyword research is the process of identifying popular search terms that people enter into search engines like Google, Yahoo, or Bing. Often, keyword research is done with the intention of using that data for a specific purpose, like search engine optimization (SEO) or general marketing.
Benchmark articles
Benchmark articles are blog posts containing the information you want to write about. Think of them as your main sources to cite.
Headers and short paragraphs
Each paragraph should have its own idea or subject. Before you begin a new paragraph, ask yourself what the paragraph’s main idea is. Headings and subheadings, help your readers understand what a specific section of your text is about. They help readers scan your page easily and find what they’re looking for faster. Headings also help improve your SEO, especially if you can insert your keyword into some of them!
Transition words
Using transition words will enhance the readability of your blog. Transition words are used to help show your readers the relationship between phrases and paragraphs. Words like ‘first of all,’ ‘secondly,’ and ‘however’ provide structure to your text.
Links
Linking to other content you’ve written is great for your readers and a way to keep users on your site longer. This is called internal linking, and it can help both your readers and Google understand the relationship between different content on your site. Internal links create a clear path for users to follow, in addition to helping search engine crawlers discover the organization of your site.
How long should a blog post be for SEO?
The ideal SEO blog length should be between 1,500 – 2,500 words. By staying within this average, your articles are more likely to rank higher on search engines, and get more social media shares and backlinks. Only write long articles if you are a skilled writer.
Why is it important to publish SEO blog content regularly?
Consistently posting blogs tells Google that your website is active, and it will crawl your site more often. Posting often is great, but do more than publish an SEO blog for the sake of posting. Make sure that everything you write and post is high-quality content.
Editorial calendars
Editorial or content calendars are visual workflows that help content creators schedule their work daily, weekly, or monthly. These can be especially helpful if multiple creators are involved and if you post frequently. Having an editorial calendar provides benefits such as:
- Improving content quality and consistency
- Innovating your content strategy
- Supports accountability
- Streamlines processes
- Allows for better teamwork
- Improves your team experience
- Offers clearer data insights
Need help starting your blog? Let us know!
Starting an SEO blog doesn’t have to be stressful! At NW Media Collective, our marketing professionals can assist you in keyword research, blog structure, and SEO best practices to make you only put out the highest quality content. So contact us today to start your blogging journey.
