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If you’re not using video in your website design, you may want to invest some resources in video production to avoid falling behind your competitors. Millions and millions of people located in the United States and around the world watch videos every day, and video production and its subsequent consumption are only supposed to increase in the years to come.
If you don’t think using videos on your website is important to your short- and long-term success, think again. Four times as money consumers would prefer to watch a video about a product instead of reading about the item. An estimated 87 percent of online marketers are already using video content. If you’re not one of them, you’re behind the curve.
One-third of all online activity is dedicated to watching videos. While Saudi Arabia currently has the highest percentage of residents who watch videos online at 98 percent, people in the United States clearly enjoy watching videos on the Internet as well. In fact, 85 percent of Internet users in the U.S. watch videos online.
How to Integrate Video into Your Web Design
Now that you’ve seen some statistics that demonstrate the importance of using video on your website, you may be wondering how you should go about integrating videos into your web design. Here are some creative ways to use video on your website:
Extensive Brand Video Integration
A lot of companies have begun putting integrated videos in their web designs, sometimes using more than one clip. While some organizations use videos to explain their products and others use clips to describe the lifestyle that’s associated with their goods or services, their goal is the same. And that goal is to create an immersive experience that successfully establishes an emotion connection with their brand or its goods or services in the minds of consumers.
Background Video Integration
Many businesses are using background video integration on their websites these days. Background videos can be for decorative purposes exclusively or you can use them to communicate something about your brand, such as your values or your community involvement. Background videos are often overlaid with some informative or descriptive text. While background videos are a great way to add movement to a page, you should make sure they’re muted so they aren’t intrusive.
If you’ve decided to use video on your website, you need to remember that your videos don’t have to be film. You can use animation instead. Animation is a popular way to demonstrate products in a humorous, vivid way. Animation is also a highly effective way to relay your brand’s personality and make your business more relatable.
Time-lapse videos are fantastic vehicles to show people your progression toward a given goal over time in a few moments. Whether you want to show your new headquarters being constructed, demonstrate how your products are developed and produced or show off how well your team works together, a time-lapse video will do the job nicely.
Interactive videos are wonderful at doing two things – they can win over your visitors’ hearts with storytelling and they can capture your visitors’ interest by allowing them to experience your products up close, on their terms. When used together, storytelling and product-oriented interactive videos can go a long way toward convincing your visitors to buy something.
Contact NW Media Collective, Inc.
If you want to integrate video into your web design, we can help. We offer a suite of video production services as well as web design and development services to small and midsize businesses in a wide array of industries. To learn how we can help you, contact NW Media Collective today.