12 Common Website Redesign Questions for Businesses

Redesigning a website is a significant undertaking for any business, bringing both opportunities and challenges. Whether you’re refreshing your online presence or completely overhauling your site, addressing common questions is essential to ensure a successful redesign. Our team of experts has years of experience working with clients to redesign their websites. Here are some common website redesign questions that are important for every business to think about.

12 Website Redesign Questions to Ask Yourself

Before starting your redesign journey, ask yourself and your team some important questions. These questions will not only help you understand why you want to redesign your website but will also give you an idea of where to start and what parts of your site are the most crucial to update.

1. Why Do You Need a Website Redesign?

The first step in any redesign project is understanding the why. Common reasons include:

• Outdated Design: The site looks old or isn’t aligned with current branding.
• Poor User Experience (UX): Navigation is confusing, or it’s not mobile-friendly.
• Performance Issues: Slow load times or frequent technical problems.
• SEO Challenges: The site isn’t ranking well in search engines.
• Business Goals: New products, services, or market directions require a different presentation.

Ask yourself these questions to pinpoint exactly why you’re wanting to redesign your site.

• What are the primary goals of this redesign? (e.g., increase engagement, improve user experience, modernize the look and feel)
• How will we measure the success of these objectives?

2. What Are Your Goals for the Redesign?

It’s crucial to define clearly what you want to achieve with this redesign. So, take time to ask yourself:

What are your primary goals for this redesign? 

Goals might include:

• Increasing Conversions: Enhancing design elements to boost sales or lead generation.
• Improving UX: Making the site easier to use and more intuitive.
• Strengthening Brand Identity: Updating visuals to reflect current brand positioning.
• Enhancing Content: Better organize or refresh content to meet audience needs.
• Optimizing for SEO: Improving site structure, content, and performance for better search rankings.

3. Who Is Your Target Audience?

You need to know who you are trying to draw to your website. Who is your target audience, and why do they need to visit your website? 

Consider:

• Demographics: Age, gender, location, and interests.
• Behavior: How they currently interact with your site, including pain points.
• Needs and Goals: What are they looking for when they visit your site?

Questions to ask yourself to help create a user-centric website:

• Who are the primary users of our community website?
• What are their demographics, interests, and online behaviors?
• What problems do they encounter on the current website?

4. What Is Your Current Website’s Performance?

Analyze your current website to identify strengths and areas for improvement.

• What is the current traffic and engagement data?
• Which pages or features are performing well, and which are not?
• Are there any technical issues, such as slow load times or broken links?

5. What Are Your Competitors Doing?

Benchmarking against similar community websites can provide valuable insights.

• What features or design elements are common among successful competitors?
• How do our competitors engage and retain their users?
• What can we learn from their strengths and mistakes?

6. What Content Needs Updating or Adding?

Content is the backbone of your website and it’s always in need of updating. Don’t let your content grow stale and become outdated. 

Asses the three areas of content to help plan your update:

• Current Content: What’s outdated, irrelevant, or underperforming? Which content is outdated and needs revision? Are there gaps in our content that we need to fill? How can we make our content more engaging and accessible?
• New Content: What new content is needed to meet audience and business needs?
• Content Management: How will you manage and update content post-redesign?

7. What Design Elements Should We Focus On?

Here’s the fun part. Designing! But it’s important to keep in mind what modern web design trends and best practices are in style now to help catch users’ attention. 

Here are some brainstorming questions to get started:

• What colors, fonts, and design elements best represent our community?
• Do we have a style guide or brand guidelines to follow?
• How can we create a design that is modern yet timeless?

Here’s a list of important website design elements to think about, too: 

• Responsive Design: Ensuring the site works well on all devices.
• Visual Hierarchy: Organizing elements to guide user attention.
• Brand Consistency: Using colors, fonts, and styles that reflect your brand.
• Accessibility: Making the site usable for people with disabilities.

8. How Will the Redesign Impact SEO?

SEO should be a core consideration in your redesign plan:

• Site Structure: Ensuring a logical, crawlable architecture.
• URL Changes: Managing redirects to preserve link equity.
• Keyword Optimization: Updating content to target relevant search terms.
• Performance: Enhancing site speed and mobile usability.

9. What Platform and Tools Will You Use?

Maybe you want to use the platform and tools your current site is on, or maybe you want to change over to a new platform with a new set of tools. Either way, choosing the right technology to use for your redesign is critical:

• Content Management System (CMS): Options like WordPress, Joomla, Squarespace, or custom solutions.
• Plugins and Extensions: Tools to add functionality such as e-commerce, SEO, or analytics.
• Hosting: Reliable and scalable hosting solutions.

10. How Will You Measure Success?

After a redesign, you want to make sure that your current audience is still able to find your site, but you also want to see how well the new site is doing. In a perfect scenario, a redesign will not only make your current and old audience members happy, but it will also help boost your overall traffic with new users. 

Here are ways to define metrics to gauge the effectiveness of the redesign:

• Traffic: Changes in site visits and unique visitors.
• Engagement: Time on site, pages per visit, and bounce rate.
• Conversions: Increases in sales, sign-ups, or other key actions.
• SEO Performance: Improvements in rankings and organic traffic.

11. What Is Your Budget and Timeline?

Setting realistic expectations for time and cost is crucial:

• Budget: Consider all aspects, including design, development, content creation, and testing.
• Timeline: Allow sufficient time for planning, execution, testing, and launch.

12. Who Will Be Responsible for the Redesign?

After answering these website redesign questions, identify the team or individuals who will spearhead the project.

• Internal Team: Marketing, IT, and other relevant departments.
• External Partners: Web designers, developers, and SEO experts.

Talk with Professions About Your Website Redesign Questions

A website redesign is a powerful way to enhance your online presence, improve user experience, and achieve business goals. By addressing these common website redesign questions, you can navigate the redesign process more effectively and ensure your new site delivers the results you need.

Our team of experts has years of experience redesigning websites. Contact us today to see how we can boost your business’s online presence with a redesign.

Happy redesigning!