No matter the product or service that your company offers, all businesses share the same goal of wanting to grow. Thankfully, there are a number of different ways your company can grow, from building an email list to broadening the products or services that you offer.
However, one of the best ways to grow your company is to get quality online reviews. A large majority of potential customers use and trust online reviews, so having them could help you improve your sales. Unfortunately, getting online reviews and using them to build customer trust isn’t always easy.
With that in mind, let’s go over 5 tips for getting more online reviews to improve customer trust.
Use Available Tools and Software
One of the best ways to get more online reviews and build trust is to use the software at your disposal. There are tools out there that can help you send solicitations for reviews, as well as help you judge what approach is best. In addition to getting you more reviews, many of these tools can also help you manage your reviews.
This can help you track them, respond to them and make sure your overall online reputation is a positive one. This will make sure you never miss a review and can always stay on top of things. Thankfully, there are a variety of great resources to check out to learn about online review management and how it can help you.
Include Calls to Action
While it would be lovely if every happy customer left you a glowing review after a successful purchase, this isn’t the case. There are many happy customers that will never let others know about the product, even if they love it. Because of this, be sure to include calls to action.
They could be on your site, sent as a part of an online receipt or even included on your store page. Simply asking someone to leave a review can go a long way. While having a number of different calls to action in different places is good, be sure to still be subtle about it. You don’t want to overwhelm your customers with too many CTAs at every turn.
Make it Simple for People to Leave Reviews
Another thing that can boost the amount of reviews you get is by making it very simple to leave reviews. People today have shorter attention spans than ever before, so if leaving a review is a long process with a number of steps, less people are going to do it.
It should take no more than a few seconds, and the way to do it should be easy to find on every page. You should also be sure to provide them with a direct link to make it even easier on them to leave comments or reviews. Abandoning the review process is it takes too long or asks too much is common, so keep it quick and simple for everyone.
Respond to Reviews and Offer Solutions When Needed
Another way to encourage more positive reviews is to respond to the reviews you get. This can create a more personal experience and show customers that you care about and appreciate them and their business. If reviews are poor, it is even more important to respond. Not only should you be empathetic and understanding, but you also need to offer solutions and find ways to help.
While responding to reviews can be difficult, it is important. Many potential customers will not only look at reviews, but also how companies respond to them. Thanking customers for their kind reviews can be a great marketing tool that won’t cost you anything but a little bit of time.
Know the Right Time to Ask
Knowing the right time to ask is also very important. There is no inherent right time to do this, but it is generally when they are the most motivated or happy. This could be right after they make a purchase, or even once it has been delivered to them.
Of course, if the product or service is deep or complicated, you may want to wait for a review until they have gotten a chance to use it. If you can reach customers when they are most willing to leave a review, you will surely get more as a result.
In conclusion, these tips will help you build up your customer trust thanks to a greater number of online reviews.
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