Social media marketing is a viable path for small businesses (and large businesses) to gain credibility, brand recognition and positive customer relationships. The biggest myth floating around about social media is that “anyone can do it!” Proper social media marketing takes lots of time and effort, which is why it is best to hire a social media specialist full-time for your company, or a consultant, such as ourselves here at Northwest Media Collective.
What the general public does not see, is that social media marketers spend hours writing up a social media plan and schedule, executing said plan and schedule, and then analyzing the performance of each post on each platform, typically on a weekly basis. Usually on a monthly basis, the schedule and plan is re-evaluated based on the performance of the posts. The cycle continues, well, forever.
Social media is also more than just Facebook, Twitter, Instagram, Pinterest, etc. It is also blog posts. If your company is not posting about what is going on in the field, current projects being worked on, the importance of companies like themselves, etc., you will run out of content to post on social media. Further, if you only post other company’s blog posts on your social media, you are driving traffic away from your site and potentially to a competitor.
While this is a very brief overview of social media marketing for small businesses, Northwest Media Collective provides social media marketing services and we are excited to talk to you more in-depth about our process and how we can help. Please, contact us today to connect with our social media specialist. Also, don’t forget to like us on Facebook, follow us on Twitter and stay up-to-date by reading our blog.