We are at a point where your site needs to perform faster than your competitors website. There is a lot you can do to speed up your website, but it all starts with your webhosting. One of the WordPress specific hosts we like is WP Engine. One of the tools we like is their Page Performance tool. This is available to all customers, and you can run the test right from the dashboard. When was the last time you tested your websites performance?
WP Engine also talks about the power of a 1 sec delay on your e-commerce site, “if you run an ecommerce website with an average sale of $100, an average conversion rate of 3 percent, and an average of 2,000 visitors per day, a delay of just one second would cost your business more than $1,000 per day. Bump that delay up to five seconds, and now you’re at nearly $3,000 per day”.
Woocommerce powers 30% of e-commerce sites. The heart of that website is WordPress, so it only makes sense that you should be on a webhost that specializes in WordPress. You can use their tools like Page performance to help make your site faster for your visitors. Don’t let something that can easily be controlled like “poor site performance” hurt your rankings!