Google has been testing this label next to searches from mobile devices. We happened to be searching for a product on an iphone when our clients site came up in the results. The cool thing was they are the 3rd result down and the only one labeled Mobile-friendly. We naturally captured a screenshot.
People all over the internet have been mentioning this little tag. It might make a big impact on clicks for people with mobile devices. This was the first time we got to see it on a website that we built. Everyone right now should be asking themselves, will Google label my site Mobile-friendly? This is something that isn’t going away. People searching from mobile devices don’t want to end up on a site they have to zoom in and out of to find information.