No one likes to think about recessions. They’re times of economic uncertainty when businesses large and small can quickly find themselves struggling to stay afloat. But smart businesses know that it’s important to plan for tough times—including website planning during a recession.
Your website is one of your most important marketing tools, and it can be a key part of weathering a recession. By taking steps to optimize your site now, you can set yourself up for success no matter what the future holds. Here are four ways to future-proof your website.
1. Don’t Rely Only on Ads
Advertising is an important part of any website’s revenue model. But it’s not the only way to make money. In fact, during a recession, people are less likely to spend money on non-essential items like luxury goods and services. That means your ad revenue is likely to take a hit.
Capture leads during a recession, too. In fact, many brands actually see an increase in leads during tough economic times. People are looking for deals and discounts, so if you can make it easy for them to find what they’re looking for on your site, you’re more likely to see an uptick in leads—even during a recession.
2. Optimize Your Existing Pages
If you don’t have the budget for a complete website redesign during a recession, don’t worry—you can still make some small changes that will have a big impact on your bottom line. One of the easiest ways to do this is by optimizing your existing pages for search engine optimization (SEO). This will help ensure that your site comes up high in search results, making it more likely that people will find you during a recession (or any other time).
It’s also important to make sure that your pages are loading quickly—people are less patient than ever these days, and if your pages take too long to load, they’re likely to click away before they even see what you have to offer. Fortunately, there are plenty of free tools out there (like Google’s PageSpeed Insights) that can help you identify areas where your pages need improvement.
3. Establish a Regular Blog Schedule
A website that publishes fresh content on a regular basis is more likely to get better results than one that doesn’t. That’s because Google and other search engines favor websites that are regularly updated with new content. So if you want your website to perform well in a recession, make sure you establish a regular blog schedule and stick to it. Not only will this help improve your search engine ranking, but it will also give people a reason to keep coming back to your site—even when times are tough economically.
There’s no telling what the future holds—but by taking steps now to recession-proof your website, you can safeguard your business against whatever might come tomorrow. From optimizing existing pages to publishing new content regularly, following the tips above will help ensure that your website weathers any storm. No matter where your business is in the process, NW Media Collective can help plan, maintain, or improve your online experience. Contact us to go over your website needs.